E.ON Great Saves The Brief To leverage E.ON's sponsorship of the FA Cup and bring to life the 'Great Saves' electricity campaign. The experience The E.ON Great Saves Tour, a series of interactive challenges for consumers to test and measure their goalkeeping skills in a fun and engaging way. A website was created for users to enter their score and compare performance with that of a pro keeper. The result National reach of over 275,000 target customers with over 5,000 active participants. |
