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Leighton Ballett Creative

Carlsberg England Team Talk Roadshow
The brief
Create an inspiring experiential campaign that encourages participation in Carlsberg's "Probably the best team talk in the world" competition and leverage Carlsberg's sponsorship of the England football team in the run up to the 2010 World Cup.
The experience
Visitors enter the Carlsberg tour bus to record their own team talk in the onboard video studio. Talks are then uploaded to the team talk website where they can be viewed by all. The Roadshow also includes a speed kick and photo green screen, where you can have your photo taken with the England team.
The tour
The Team Talk road show visited 70 locations across 3 months, including: 13 Football clubs, including Wembley. 50 Grocery Superstores. 3 Trading HQ's. 3 Butlins resorts.
Overall sales uplift of 29%