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Leighton Ballett Creative

LG 3D Optimus Launch
The Brief
Launch the World's first 3D smartphone to men aged 25-35.
The Experience
A fun and playful campaign centred on personal interaction with the new 3D handset brought to life through 4 key touch points. 'Playpods' at launch to create intriguing PR. Mobile 'Playteams' to interact with crowds on the move. A two-story 'Playhub' as home to the fully immersive 3D experience. Plus a 'Play Mobile', the World's first mobile smartphone demonstration vehicle, designed to reach people where play hubs can't.
The Result
2.7 million people were exposed to the brand engaging in over 150,000 quality interactions. Increasing buyer consideration by a massive 6%.