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Leighton Ballett
Creative
automotive
food and drink
digital
retail
Eurostar
Ford Summer of Love
Winter Breaks
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Eurostar
Objective
Increase awareness of destinations available other than Paris.
Strategy
Use cross track posters to allow commuters to discover 'Secret Cities'.
Result
37% increase in bookings in the first month.
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Leighton Ballett
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design: Jenny French