Ford Summer of Love Objective Make people warm to Ford's offers and increase sales. Strategy Produce a through the line retail campaign that promotes an event, one that people will feel they must not miss if they want the best deal on a new Ford. Result Both footfall into the showroom and sales increased in a declining market. Keeping Ford at No.1 in terms of retail sales. Plus Ford reached number 4 in Adwatch, the first time Ford had ever been in the top 20. |
