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Leighton Ballett Creative

food and drink
 
Toblerone
 
Toblerone
Objective
Increase sales outside of traditional Christmas period.
Strategy
Reinforce Toblerone's unique appeal.
Result
Campaign produced highest awareness level ever for a chocolate bar. With just one poster. Radio commercial in Chris Tarrant's top 5 of all time. Sales hit a new peak (no pun intended).