Tassimo Objective Convince the public into forking out over £100 for a Tassimo coffee making machine in order to enjoy fresh ground coffee in a more convenient way. Strategy Create the feeling people everywhere are now enjoying fresh ground coffee at the touch of one button. Result The TV 'Coffeebabes' spot using the Sugababes 'push the button' soundtrack scored the best ever results in a research link test on 'ease of use of product'. Sales grew. And the commercial, initially targetted for the UK & France only, was so successful the client also ran it in Germany, Austria, Switzerland and the US. |
