home   biog   portfolio   contact   
Leighton Ballett Creative

other
 
Lunn Poly
 
Lunn Poly
Objective
Capture 22,000 extra holiday sales at Christmas.
Strategy
Offer money off to 'getaway'.
Result
Gained 80,000 new holiday sales in one weekend. So successful it ran for the next 5 years over the Christmas period.