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Leighton Ballett
Creative
automotive
food and drink
digital
Acteon
BAT Pebble
BAT Vype ePen3
Bayer
Rightmove
retail
experiential
charity
other
BAT Vype ePen3
Objective
Launch Vype ePen 3 as the quality vape
Strategy
The vape that people can trust
Result
Won IPA effectiveness award for Vype Quality Campaign
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