home   biog   portfolio   contact   
Leighton Ballett Creative

other
 
Lego
 
Lego
Objective
Increase awareness with the trade
Strategy
Create an ad that creates massive PR impact.
Result
Ad captured the attention of both the toy trade and the nation's press. Story splashed across half the front page of daily newspapers, headlined 'Lego takes the Michael'. Awareness went through the roof, Michael Jackson actually loved the ad, even acquired the model for his own toy museum.