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Leighton Ballett Creative

charity
 
Salvation Army
 
Salvation Army
Objective
Remind people of the enormous scale of work the Salvation Army undertake prior to 'door-to-door' collections during the annual 'Salvation Army Week'.
Strategy
Make people aware that only an Army can do this.
Result
Millions poured in to help the needy because 'With your help, we soldier on'.