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Leighton Ballett Creative

experiential
 
NFL
 
NFL Tailgate Touchdown, Wembley Nov 10
The Brief
Create a "Fan Plaza" at Wembley for the NFL International Series game between the San Francisco 49ers and the Denver Broncos.
The experience
An authentic pre-game San Francisco Tailgate party with a sprinkling of 49ers magic set across 35,000 sq ft.
Interactive elements included: Iconic Image Gallery with "Text to win" autographed items, Hall of Fame, Green Screen with Lombardi Trophy, Appearances from NFL Legends. Mini Football stadium playing host to Cheerleaders, Sourdough Sam (Mascot) Drumline aka "Noise", Flawless, Cuban Brothers and Interactive sponsor elements from Gatorade and Reebok.
The result
  • Live attendance of 40,000 visitors
  • 5,000+ text to win entries
  • Record merchandise sales