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Leighton Ballett Creative

experiential
 
FIFA
 
FIFA Club World Cup UAE 2009
Opening, Closing and Awards Ceremonies
The brief
Ignite were commissioned to design and produce the Opening, Closing and Awards Ceremonies for the FIFA Club World Cup UAE 2009 in Abu Dhabi.
The experience
Each Ceremony combined local culture and tradition with the diverse mix of worldwide competitors to create a spectacular introduction to the tournament, reinforcing Abu Dhabi's commitment to international sporting events.
The Awards Ceremony and Stage was designed to create a unique and memorable experience for a worldwide broadcast audience, embracing and enforcing FIFA's global presence.
The result
The Ceremonies featured 440 performers including 250 local volunteers, traditional drummers and dancers, 7 life size Dhow sailing boats, tailor made costumes, banners and silks, a giant 3D football, and a 15m mobile stage.