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Leighton Ballett Creative

experiential
 
E.ON
 
E.ON Great Saves
The Brief
To leverage E.ON's sponsorship of the FA Cup and bring to life the 'Great Saves' electricity campaign.
The experience
The E.ON Great Saves Tour, a series of interactive challenges for consumers to test and measure their goalkeeping skills in a fun and engaging way. A website was created for users to enter their score and compare performance with that of a pro keeper.
The result
National reach of over 275,000 target customers with over 5,000 active participants.