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Leighton Ballett Creative

experiential
 
Barclays
 
Barclays Premier League International Trophy Tour
The brief
Create an International Trophy Tour experience for the millions of Barclays Premier League fans around the world that can only see games on TV.
The experience
Via a series of interactive domes fans can engage with authentic Barclays Premier League iconography, immersing themselves in the sights and sounds of a full on Premier League match day sensation, followed by a tangible personal engagement with the Premier League trophy, as told through the unique 'Third Lion' story.
The result
After a successful event in Abu Dhabi, the Trophy Tour rolled into Dubai and was kicked off by Chelsea legend Marcel Desailly and the local media. Over 5,000 visitors enjoyed the unique experience over 3 days, with fans staying to enjoy the live Barclays Premier League matches played on a big screen on the beach. If you couldn't be at Upton Park or The Emirates, there was no better place to enjoy the games!