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Leighton Ballett Creative

food and drink
 
Dr. Pepper
 
Dr. Pepper
Objective
Launch/re-launch Dr. Pepper in the UK, Netherlands, Belgium, Russia and the Czech Republic.
Strategy
Overcome people's drink snobbery by challenging them to drink it.
Result
Trials amongst 10-24 year olds reached 80%. And at the time was selling faster than Pepsi!