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Leighton Ballett Creative

food and drink
 
Clover
 
Clover
Objective
Halt the slide in brand share.
Strategy
Remind Britain's nation of butter lovers of Clover's natural, fresh churned buttery taste.
Result
Turned the brand from declining 6% to growing at 10%. Regained No.1 spot in Dairy Spreads category and added 10 million to the sales of Clover.