home   biog   portfolio   contact   
Leighton Ballett Creative

automotive
 
Ford S-Max
 
Ford S-Max Launch campaign
Objective
Announce the arrival of the world's first Sports Activity Vehicle.
Strategy
S-Max Your Life.
Result
Won Car of The Year 2007, with over half of the new S-Max vehicles built delivered to customers new to Ford and 60% ordering the range-topping 'Titanium' model.