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Leighton Ballett Creative

automotive
 
Ford Puma
 
Ford Puma
Objective
Launch Puma and give Ford badge kudos.
Strategy
Freedom for the untamed spirit.
Result
Pumas sold out. For the first time ever second hand Fords sold for 1000 more than the new ones. And the client was so happy that he gave the agency 120 million worth of new business.